For three days in January 2025, while the Eaton and Palisades fires burned across Los Angeles County, hotels in Pasadena, Glendale, and Burbank ran 83 percent occupancy, up from 63.7 percent the same days a year earlier, according to STR. Displaced families, adjusters, first responders, and crews needed rooms at once, and the hotels that could still take a reservation got them. The demand stays. The hotel that burns does not. After the 2017 Tubbs […]

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