Azul Hospitality Group Announces Conversion of Sheraton Carlsbad Resort & Spa to Hotel Solea, Autograph Collection
SAN DIEGO, California—Azul Hospitality Group announced the successful conversion and repositioning of the former SheratonCarlsbad Resort & Spa to the Hotel Solea, Autograph Collection, back in March 2026. Now operating as Hotel Solea, the resort underwent a comprehensive, multi-million-dollar renovation that repositioned it to Marriott’s Autograph Collection. Azul Hospitality Group managed the operational transition and repositioning for Grand Pacific Resorts, overseeing all aspects of the conversion while maintaining operations throughout the process. “Successfully repositioning a large-scale resort from a Sheraton to part of Marriott’s Autograph Collection required close alignment across operations, ownership, brand standards, design, commercial strategy, and guest experience,” said Alvaro Fraile, CEO, AzulHospitality Group. “This project reflects Azul’s ability […]
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