A Vital Skillset: The Industry Needs Professionals Trained to Analyze Revenue Capture and Protect Margins
RevPAR for U.S. hotels climbed to $99.47 in 2025, up from $87.50 in 2019. On paper, it looks like a triumphant recovery and continued growth. The reality of what hotels actually kept tells a much bleaker story. Revenue capture, which Kalibri defines as the share of guest-paid revenue that survives acquisition costs like OTA commissions, GDS fees, and loyalty program costs, fell to 79.22 percent in 2025, down from 80.33 percent in 2024. That single […]
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