Red Roof Execs on Further Strengthening Economy Hotel Performance With Business Intelligence
During a recent chat with LODGING at Red Roof’s Regional Meeting in Dallas, Chief Information Officer Ted Hutchins and Senior Vice President of Revenue Generation & Analytics Alex Javier Cisneros emphasized the positive—the brand’s performance even during the worst of the pandemic. They also described how and why their economy-sector brand is using business intelligence (BI) to make smarter decisions, including when to discount prices, how to attract the right guests, and what technology they […]
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