Beyond the Lobby: Why Parking is the Hotel Amenity Guests Notice First
When thinking about amenities, hotel executives usually focus on guestrooms, dining, spas, or technology. But one of the most important parts of a guest’s stay happens before they even reach the front desk. Parking is no longer just a back-of-house operation; it’s an amenity that deserves the same attention hotels give to every other guest touchpoint. If guests encounter a confusing garage entrance, an unclear valet process, or a long wait for an empty space, […]
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