Beyond the Pipeline: Inside Hospitality Education’s New R&D Revolution

For decades, the relationship between major hotel brands and university hospitality programs was straightforward, linear, and transactional. Universities produced graduates; hotel operators hired them. Schools functioned as recruitment funnels, filling entry-level management positions to keep front desks staffed and F&B operations running smoothly. Today, that traditional model is undergoing a significant transformation. Facing sharp operational shifts alongside an entirely new generation of talent, major hotel brands and academic institutions are fundamentally expanding their dynamic, shifting […]

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