AUSTIN, Texas—Cendyn shared a report in which it found that hotel customer acquisition costs are down 19 percent year-on-year as a result of utilizing AI in Google’s Performance Max for travel goals (PMTG). A newer channel in Cendyn’s analysis set, PMTG, increased hotel bookings and revenue by more than 4 times across all regions, according to the Cendyn Hotel Digital Marketing Performance Index 2025. Drawing on aggregated data from the Cendyn Digital Marketing Platform, the […]

The post Cendyn Hotel Digital Marketing Performance Index Finds AI Cuts Acquisitions Costs 19 Percent appeared first on LODGING Magazine.

This post was originally published on this site