Corporate/Group Business Dynamics: Understanding Why Both Segments Have Declined in the Demand Mix
When examining U.S. lodging demand, it can be simplified into three broad categories: leisure, corporate, and group. Each of these segments has its own dynamics, with different economic, social, and technological factors influencing the propensity to travel. Further complicating the landscape are advances in technology, which are reshaping not only how people work and meet but also the expectations of travelers, particularly within the corporate and group segments. Over the past 15 years, the U.S. […]
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