Crafting an Identity: Leading Designers on Imbuing a Hotel With Narrative and Sense of Place
The look and feel of a hotel is designed to create a pleasing sensory experience and often indicates the property’s brand and position on the chain scale—but it can convey much more to the observant guest. From storytelling to capturing local culture, designers are increasingly aiming to bring richer concepts to life to increase guest engagement. Many brands, especially in the lifestyle segment, require a theme, and resourceful designers will go the extra mile to […]
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