Franchise Fees: Analyzing the Recent Increases Across Property Types
U.S. lodging demand increased at an average annual rate of just .7 percent in 2023 and 2024, after two years of double-digit growth coming out of the pandemic in 2020. In the May 2025 edition of Hotel Horizons, CBRE reduced its forecast for lodging demand growth in 2025 to .9 percent. With lodging demand growing at less than 1 percent, hotel owners and operators are scrutinizing the value of their franchise relationship since it is […]
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