LONDON—Highgate announced the appointment of Siim Karu as chief commercial officer. In his new role, Karu will be responsible for leading the European commercial strategy across revenue management, sales, distribution, marketing, technology, and performance optimization. Karu brings more than 15 years of hospitality and leadership experience. He joins Highgate following four years with Generator and Freehand Hotels, where he served as chief commercial officer and played a key role in driving commercial performance, scaling revenue capabilities, […]

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