IHG’s Lauren Krostue Discusses Bringing Ruby Brand to the United States
Lauren Krostue, vice president, global brand management, EVEN Hotels & Ruby, IHG Hotels & Resorts, recently spoke with LODGING at The Lodging Conference 2025 about how the IHG acquisition of the select-service brand Ruby fills “white space” in its portfolio of luxury and lifestyle properties. Describing its “premium urban lifestyle” approach to accommodating modern travelers in city destinations at a lower price point, she said, smaller room size and limited but “phenomenal” service mean travelers […]
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