VANCOUVER, Canada—Operto launched a new assessment that gives individual hotels visibility into how predatory OTAs are targeting their brand in search, which third-party sites are competing for their guests, and the potential revenue impact on their property. Predatory OTAs, also referred to as rogue OTAs, and third-party booking sites bid on hotel names in Google Search, often appearing above a hotel’s official website when a traveler searches specifically for the property. Operto data shows that […]

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