MCLEAN, Virginia—Hilton announced the launch of Outset Collection by Hilton, the company’s 25th brand and eighth in its Lifestyle portfolio. The new brand underscores Hilton’s growth trajectory and focus on offerings for customers in the fastest-growing segments, particularly the collection and lifestyle spaces. Outset Collection aligns with the growing demand for boutique hotels with an independent identity. The collection’s first hotels will begin welcoming guests later this year, with bookings available on Hilton’s website starting […]

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