Sheraton Hotels & Resorts Launches New Marketing Campaign
BETHESDA, Maryland—Marriott Bonvoy’s Sheraton Hotels & Resorts announced the launch of “Goodnight Room,” a new marketing campaign inspired by the children’s book “Goodnight Moon”. “Goodnight Room” follows a working mother recounting her day to her son from a Sheraton hotel room, including the stories of travelers gathering, working, and unwinding throughout the hotel’s lobby. Nods to the bedtime story appear throughout the film, from a guest sporting “two little kittens” on their socks, to a Sheraton […]
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