SiteMinder Research Explores Hotel Revenue Management, Technology Adoption

DALLAS, Texas—New research by SiteMinder found that 56 percent of hoteliers in the US believe faster, fully integrated systems could unlock at least 6 percent more annual revenue. The August survey, which drew responses from 700 hoteliers across a variety of roles and property sizes in destination markets, including the United States, the United Kingdom, France, Spain, Mexico, Australia, and Indonesia, examined hotel revenue management practices, technology adoption, and the barriers facing the industry today. […]

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