SiteMinder Research: Operations Take Priority Over Guest Acquisition at Small Hotels
DALLAS, Texas—Small accommodation businesses globally spend more time managing daily operations than attracting guests, according to new research from SiteMinder. SiteMinder’s study, which uncovers challenges in the small accommodation sector, shows that nearly half (49 percent) of small accommodation providers prioritize property management tasks over guest acquisition, while only 16 percent dedicate more time to growing their bookings. More Findings Despite these pressures, 53 percent of small hoteliers say they would prefer to focus on […]
The post SiteMinder Research: Operations Take Priority Over Guest Acquisition at Small Hotels appeared first on LODGING Magazine.
