SiteMinder: U.S. Travelers Turn to Familiar Brands When Researching Hotel Bookings

DALLAS, Texas—Fourteen percent of US travelers now turn to familiar hotel brands as their starting point when researching accommodation, an almost threefold increase on last year’s figure (5 percent), according to SiteMinder’s Changing Traveler Report 2026. This marked the highest proportion of all countries surveyed and double the global average of 7 percent, which in turn more than doubled from the previous year (3 percent). SiteMinder’s report showed that U.S. travelers are more likely to book […]

The post SiteMinder: U.S. Travelers Turn to Familiar Brands When Researching Hotel Bookings appeared first on LODGING Magazine.

This post was originally published on this site

847-205-2725.

CHICAGO

One Northbrook Place
5 Revere Drive, Suite 200
Northbrook, IL 60062

NASHVILLE

4117 Hillsboro Rd. | Suite 10255
Nashville, TN 37215

Fill out the form below or give us a call at 847-205-2725.

This field is for validation purposes and should be left unchanged.