SiteMinder: U.S. Travelers Turn to Familiar Brands When Researching Hotel Bookings
DALLAS, Texas—Fourteen percent of US travelers now turn to familiar hotel brands as their starting point when researching accommodation, an almost threefold increase on last year’s figure (5 percent), according to SiteMinder’s Changing Traveler Report 2026. This marked the highest proportion of all countries surveyed and double the global average of 7 percent, which in turn more than doubled from the previous year (3 percent). SiteMinder’s report showed that U.S. travelers are more likely to book […]
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