Skift and Mews Report Highlights Shift From Room-Based Performance to Guest-Centric Measures
NEW YORK—A new joint report by Skift and Mews, titled “Why Hotels and Their Investors Are Leaving Millions on the Table,” challenges the assumption that success should be measured by rooms sold. For decades, occupancy rates, average daily rate (ADR), and revenue per available room (RevPAR) have been the hospitality industry’s benchmarks for performance. But according to the report, this “room-first” mindset no longer reflects how value is created in modern hospitality. Guests today expect […]
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Signia by Hilton Diplomat Beach Resort Opens
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The Alexander Completes Renovation and Joins Marriott’s Autograph Collection
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Extreme Hospitality Adds Hotel Warner to Its Portfolio
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