Sonesta’s Owner-First Philosophy and Flexibility Fuel Its Growth
Five years ago, the hospitality franchising landscape experienced a seismic shift. In a bold, multi-billion-dollar move, Sonesta International Hotels Corporation took back more than 250 hotels from competitors who had failed to honor their agreements, acquired Red Lion Hotels Corporation, and launched its own franchise platform. Now recognized as the eighth-largest hotel company in the United States, Sonesta flags more than one thousand properties encompassing 100,000 guestrooms across 13 distinct brands. As Sonesta celebrates its […]
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