What Hotel Guests Actually Scan: New Data on QR Code Use in Hospitality

Hospitality operators have spent the past several years adding QR codes to nearly every guest touchpoint, including welcome folders, elevator banners, checkout counters, and feedback kiosks. However, until recently, little data existed showing which of those placements guests actually use. A new study from Scanova, a QR code generation and tracking platform, offers one of the first large-scale answers. The analysis covers 7.4 million scans recorded across 52 hotel and resort brands, with each code […]

The post What Hotel Guests Actually Scan: New Data on QR Code Use in Hospitality appeared first on LODGING Magazine.

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