What Two Decades Across Hotel Brands Reveals About Occupancy Strategy
Over 20 years ago, the tourism sector was somewhat unrecognizable compared to what it is now. Occupancy is now largely dictated by technology, which has changed how rooms are booked and how travelers make decisions. Yet one factor has remained consistent: A full hotel is not necessarily an optimally performing hotel. Effective occupancy strategy requires understanding when demand will happen, what elements are driving it, what that demand is worth, and when protecting rate and […]
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