Why Hotels Are Stuck in AI “Pilot Purgatory”
Hotels are investing significant time and resources in artificial intelligence, yet many are still struggling to move from experimentation to widespread operational use. The challenge facing many hotel groups today is no longer access to AI. It is developing enough confidence in the technology, data, and governance behind it to allow AI to influence real commercial decisions at scale. As a result, many organizations find themselves trapped in a form of “AI pilot purgatory,” where […]
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