The Franchise Decision: Aligning Brand, Market, and Ownership Goals
Hotel franchising is one of the most popular pathways to hotel ownership in the United States, with most hotels operating under a franchise flag. The appeal is clear: brand recognition, centralized reservation systems, marketing muscle, and operational frameworks. But while the franchise model offers a strong foundation, the decision of which brand to partner with can make or break a hotel’s success. Here’s how to evaluate your options to ensure the brand you choose aligns […]
The post The Franchise Decision: Aligning Brand, Market, and Ownership Goals appeared first on LODGING Magazine.
Hunter Advisors Announces Sale of Hampton Inn & Suites Lakeland-South Polk Parkway
MIAMI, Florida—Hunter Advisors announced the sale of the Hampton Inn & Suites Lakeland-South P
New Report: U.S. Hotels Delivered Strong Gains in H1 2026, But Performance Varied by Segment
U.S. hotel performance strengthened during the first half of 2026, with rising room rates, occupancy
HOVR Announces Partnership With GuestCentric
NEW YORK—GuestCentric and HOVR announced a partnership that activated interactive video experience
